Our Story

The HOL Code was established to celebrate and support individuals on their healing journey who feel out of place in their surroundings.

Our mission is to create a community that celebrates progress through every phase and normalizes the healing required to achieve the peace and fulfillment we all deserve.

Originally launched as No Pride Apparel, a merchandise brand reminding us to embrace vulnerability, The HOL Code evolved into Heal Out Loud, offering empowerment through merchandise.

The HOL Code is a resource for deconditioning and a dress code for standing in your authenticity without hiding, proving, or apologizing.

Select items are printed Direct to Garment via Print on Demand, ensuring ethical creation and shipping from U.S.-based manufacturers and international fulfillment partners.

Our brand is a space for restoration, wholeness, connection, and abundance—the inherent gems of being human. We are all connected!